The IT-Finance Connection

Let The IT-Finance Connection Partnership Pages Help Your Social Networking

Corporate social networking has become a key to marketing and sales success. The IT-Finance Connection Partnership Pages is a program in which your company gets a special page at our site and help in launching or refining your company's social networking initiatives. The key is our aggressive outreach from the Partnership Page to a variety of social networking sites and services.

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Podcasts

Semantics is the science of deciphering documents in a context-aware fashion. J. Brooke Aker, the CEO of Expert System’s U.S. subsidiary, tells The IT-Finance Connection that combining highly sophisticated semantic technology with business intelligence turns a far higher percentage of the mountains of data a company collects–and is available independently on the Web–into actionable intelligence. (Podcast time: 27:06)

In a podcast, David Walter–Archer Technologies’ Director of GRC Product Development–tells The IT-Finance Connection that CIOs and CFOs are more open than ever to the idea that a comprehensive framework instead of a set of discreet products will reduce costs and increase the value of the data an organization collects. (Podcast time: 22:28)

The best way to use BI to meet the related challenges of increasing revenue and cutting costs isn’t to march in and implement a comprehensive project, says Clear Peak Senior Partner and Founder Brad Cowdrey. Instead, the company advocates a targeted, incremental approach that generates immediate gains and drives corporate acceptance. (Podcast time: 21:37)

Closely examining trends, patterns and historical performance is a valuable adjunct to the “gut” level feelings that many sales staffs use to assess their progress. LucidEra co-founder and CMO Ken Rudin tells The IT-Finance Connection that it’s more a matter of science helping art than one replacing the other. The keys for sales analytics, Rudin says, are the three “Ps:” Pipeline, people and process.