Five Minutes of News: Bango Analytics v4

April 29, 2009

Editor’s note: This podcast, one of an ongoing series focusing on significant news in the business intelligence and related sectors, focuses on the introduction of Bango Analystics v4. The press release follows the podcast link.

Listen to the Podcast:

New Version Tracks Smartphone Users Over Different Network Connections

The latest version of Bango’s mobile analytics service, Bango Analytics v4, breaks new ground by providing mobile site owners with the most accurate mobile analytics in real-time. Importantly, it provides the same high degree of accuracy regardless of connection. It’s not unusual for smartphone users to swap between WiFi and operator networks as they move between home and the office.

In a challenging economy, it’s more important than ever for businesses to assess how consumers are engaging with their brand on mobile and track mobile marketing campaigns to measure return on investment, said Bango CEO Ray Anderson.

“History is repeating itself,” Anderson said. “Businesses have benefited from choosing products like Omniture and Coremetrics to get accurate, in-depth data of their website traffic. The same thing is happening in the mobile world with Bango delivering the quality and depth of analytics needed by mobile brands as they make critical business decisions on their mobile strategy.”