IBM Looks at IM
May 5, 2008
IBM have recently published an ROI study about their own internal use of instant messaging. I was initially quite excited about this, I am a huge instant messaging fan, and sometimes I think the fact that it seems like such a no-brainer to me in terms of corporate use I struggle to articluate why people should use it (almost like having to justify why phones are useful for businesses).
I was somewhat disappointed with their report. They reckon they have saved $16.5m per year “in phone usage alone”. This is based on 380,000 users, 200,000 concurrent users and 4 million messages sent per day. They then estimate the number of times instant messaging is used instead of the phone, the average number of minutes per call and the phone rate.
Read More at Jon Mell - Web 2.0 Ideas and Strategy.
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