Coral8: Continuous Intelligence Drives Fast and Savvy Actions

January 22, 2009

Continuous Intelligence is the next evolution of business analytics, bringing immediate, actionable information to the masses of front-line personnel who make decisions in their everyday jobs. Continuous Intelligence drives faster actions that increase competitiveness in the marketplace, enhance customer interactions for greater revenue and lifetime value, and streamline execution in fast moving operations.

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While traditional BI works at it’s own pace (typically batch cycles), Continuous Intelligence constantly regenerates critical analytics as anything new happens – a customer visits a website or conducts a transaction, market prices change or trades occur, services are used or outages occur. The fresh analytics can be used to trigger human or automated actions by the front-line personnel at any speed necessary – in less than a second to execute trades, or within seconds to deliver real-time offers on the internet, minutes to remediate service issues, an hour to initiate inventory re-distribution.

While Continuous Intelligence delivers faster actionable information, it is not that different from the BI you know today. Many of the skills you’ve developed to build analytics can be re-use with new technologies such as Complex Event Processing to deliver Continuous Intelligence. Additionally, Continuous Intelligence extends, enhances and work harmoniously with existing BI and data warehousing investments.

John Morrell is the Vice President of Marketing for Coral8.