Introducing The IT-Finance Connection Partnership Pages

July 8, 2009

The IT-Finance Connection Partnership Pages give vendors and service providers control of their own specially-designed page at our site. The company can display its logo, company information and the first paragraphs of press releases, white papers, Q & As, podcast introductions and other content. The balance of each document is hosted by the customer, which ensures that all traffic ends up at its site.

There are two goals. The pages generate traffic via the links from The IT-Finance Connection to the client’s site. The Partnership Page also serves as the base from which The IT-Finance Connection proactively reaches out to business-oriented social networking sites and services on the client’s behalf.

The idea is described more fully below. Please take a look at the post and click on the icons for brief verbal explanations.

Introduction:

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What are The IT-Finance Connection Partnership Pages? The IT-Finance Connection Partnership Pages are pages we create at our site for your company. Here’s how it works:

A company’s Partnership Page includes the logo, corporate description and contact information. Teaser copy–a paragraph or so of the content — starts on the Partnership Page and links visitors to the bulk of the document or podcast at your site.
The launch of the Partnership Page and subsequent updates are promoted on The IT-Finance Connection site and in its newsletters.
The launch and updates also are promoted at the growing number of social network sites and services that cater all or in part to businesses. They work differently, so it’s impossible to say precisely what we’ll do. What we can say is that we won’t take a cookie cutter approach. A strategy will be set during an initial consultation based on what your company does, its social networking goals and where the desired audience is likely to be found. Examples of things we’ll offer is to Tweet our followers, suggest post topics for LinkedIn groups, update our Facebook page with your updates and Digg new content. The program will be customized for each client.

The Offer:

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Social Network Sites and Services to be Accessed by The Partnership Pages: Outreach to social networking sites is the differentiating component of the Partnership Pages. Here is a partial list of the sites and services that are used by the business intelligence community and may be accessed by The IT-Finance Connection on behalf of its Partnership Page clients:

Twitter
Facebook
LinkedIn
Ning
CIOZone
Tech Pitch
Analytic Bridge
Technorati
Flowing Data
Reddit
IT Toolbox
IT Specialist

Many Choices:

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The IT-Finance Connection’s Editorial Environment: The IT-Finance Connection is a thriving site. A steady stream of posts, podcasts and newsletters has enabled us to create a significant niche in the BI media. Here is a partial list of companies with which the site has done podcasts.

Analytix on Demand
IBM Cognos
Tableau
Pentaho
MeLLmo
Metastorm
Star Analytics
Data Direct
LucidEra
Microgen
MicroStrategy
Archer Technologies
Veramark
The Butler Group
GridApp
Nigel Pendse
The Aberdeen Group
Expert System
QlikTech
Archer Technologies

Why Us?

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Pricing

The IT-Finance Connection Partnership Page, including associated social networking efforts, is $150 per month.
We also offer writing and podcast services. The content can be used at The IT-Finance Connection and elsewhere. The cost for writing is $1.25 per word and podcast production is $50 per 10 minutes.

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Contact

I’m Carl Weinschenk. I can be reached at (516) 621-2978 or carlw@it-financeconnection.com.

Posted by Carl · Filed Under partnership pages