Podcast: Continuous Intelligence Builds on BI

August 10, 2009

John Morrell on Continuous Intelligence:

Continuous Intelligence is the constant processing and analysis of rapidly changing business data to drive a continuous flow of critical morrell information to key decision makers anywhere across the organization. Complex Event Processing (CEP) software provides the scalable, re-usable and rapidly programmable infrastructure software that makes Continuous Intelligence possible by analyzing high volume, changing data in real-time.

Continuous Intelligence and CEP have a great deal in common with traditional business intelligence. Perhaps the most common characteristics is that both can be used to analyze data for business decisions, with traditional business analytics driving offline or after-the-fact decisions and CEP driving immediate, in-the-moment decisions.

Continuous Intelligence also works cooperatively with BI, with BI providing the historical analysis to add the proper context to the “what is happening now” analysis from CI. For example, for a CI-driven online commerce offer system to determine what offers to give a customer depends on BI information which tells what they’ve bought in the past.

Traditional business analytics and Continuous Intelligence also share lesser known commonality – similar functional building blocks. Well practiced analytic developers use a structured set of processing steps in their applications – data capture, data cleansing, data integration, staging tables, metric/KPI generation and user delivery. Early builders of Continuous Intelligence with CEP have used similar analytic processing steps in their continuous analytics. The distinctive difference is that all the functional components in Continuous Intelligence run in a single analytic generation process operating in real-time, delivering the “continuous” in Continuous Intelligence.

About John Morrell. Morrell is the As Vice President of Product Marketing for Aleri, John is responsible for go-to-market strategy and market development for the company. During his rich 23 year history in enterprise software, John has defined, built and brought to market numerous software products in the relational database, data integration, enterprise application integration, analytic software and systems management markets. He was an innovator and helped lead strategic initiatives at both large companies and start-ups including Oracle, Informix, Active Software, webMethods, Fair Isaac, Callixa, and Data General.

Posted by Carl · Filed Under Business Intelligence, SaaS