The ABCs of ROI
May 9, 2008
Return-on-investment calculations may have been more about marketing than substance in the past, but increasingly customers want solution providers to produce provable numbers.
In the alphabet soup of acronyms that bloats conversations between solution providers and customers, “ROI” is arguably the most common. But moving the return-on-investment talk from supposition and hopes to a provable, statistics-based figure is far from an exact science.
Read More at The Channel Insider.
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