Brightidea: Social Networking at the Office

May 30, 2008

I spoke with Matthew Greeley, CEO of Brightidea.com, recently and came away impressed with its approach to delivering real value with Web 2.0 sizzle. It just released WebStorm 5.0, which uses social networking elements to capture information that companies can use to drive innovation.
You could think of it as a Facebook-like application with just the right amount of administrative flexibility to keep the IT guys happy.

A marquee client for BrightIdea.com is Cisco (NSDQ: CSCO), which uses the platform to create custom portals that spark collaboration with customers, employees, or partners. According to Greeley, Cisco has seen impressive results using the platform, generating more than 700 ideas from almost 1,500 members in 100 countries. Try to do that with some Web-based surveys and polling widgets.

Read More at InformationWeek…

Posted by Carl · Filed Under Uncategorized